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In the 1990s, some very large corporations ignored the World Wide Web, calling it a fad, until after the best domain names were gone. Do you know how many businesses are called Apple? How many companies and products are called Phillips? There are only so many unique IDs on any given platform. Even if your name [...]
There are two ways to control your reputation: haphazardly, and professionally. Haphazardly includes not doing anything, not joining the major sites, just sticking your head in the sand and pretending they do not affect your life and business. Do you realize that if someone with the same name as you or in a business with a similar [...]
Everyone needs some form of social media management. Here’s why. Social Media Management is a new term for something that some of us have been doing for a long time under different names: community management, reputation management, image management, public relations. Long before Twitter and Facebook there were online communities where an individual or organization [...]
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