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Glossary

Following are some of the terms used on this site and in our brochures. This list will continue to grow and change as needed.

autoresponder software that maintains an email list and automatically sends out messages to people who register. Also, companies that provide autoresponder services.

avatar a small photo, graphic, or icon used on a web profile to represent a person or organization (usually to represent a person). Can be a logo or trademark.

blog engine software used to create and manage blogs.

CMS content management system. (See definition.)

community management planning, organizing, designing, writing, building, populating, moderating, maintaining, and/or administering online communities, including autoresponders, email lists, membership sites, support desks, forums, hosted-free groups (such as Yahoo, Google, and Ning), blog commenters, article directories, link directories, etc.

content management system software that allows users to store and manage documents, graphics, and data. Examples: WordPress, Joomla, Drupal and SharePoint.

dedicated IP address (coming soon)

DNS Domain Name Server. A server (computer running special software) that manages web traffic to and from websites at a web hosting company.

domain name the name of a specific website or blog. For example, amazon.com. It is not a specific address, because a website can be moved from one hosting company—ore even one country—to another, without changing the domain name. See also, URL, universal resource locator, and IP address.

domain registrar (coming soon)

GIF graphics interchange format. One of the most common graphics file formats on the Web.

Google most popular (so most important) search engine on the Web. Also, the company that runs the Google search engine and offers a wealth of other free services such as Google maps, Google images, and others. Google is so prominent that the company essentially makes the rules for web design, search engine optimization, and advertising on line.

hosting company (coming soon)

hosting software (coming soon)

HTML Hypertext Markup Language. The code used to write traditional websites.

IP address set of four numbers that uniquely identify a specific web server or computer. Example: 6o.222.38.2

JPG or JPEG one of the most common graphics file formats used on the Web and for digital photos.

key phrase a string of keywords used to find something in a search engine. By extension, a phrase used in web content so that search engines will find a page and rank it well for that key phrase. A variation of keyword.

keyword a world or phrase used to tell a search engine what a web page is about, or to specify information to be found by a search engine.

pagerank a measure of the importance of a web page as defined by a search engine. Most prominent is Google pagerank. Not the same as search engine ranking..

PDF Portable Data Format. The most common document format on the Web. Used to create documents that can be read by many applications and cannot (theoretically) be changed after they are created. (Nowadays some programs can edit or convert PDFs to other file formats for editing. Unlike, say, Microsoft Word files, PDFs can be posted and read on line as if they were web pages.

PNG one of the newer graphics file formats, accepted by many but not all Web software.

pixel unit of measure used to measure of the resolution of computer screens. The smallest unit of measure in web design.

search engine software used to search the Internet for information. For example, the Google search engine software, hosted at http://www.Google.com.

SEO Search engine optimization. (See definition.)

search engine optimization creating and defining a website or blog so that it is most easily found with search engines such as Google.

SERP search engine results page. Usually displays 10 web pages. The most desired position for a website is number 1 on the first page of the SERPs.

social media interactive web sites where site visitors can post information, profiles, graphics and photos, and/or comments, and other site visitors can respond to them. The number and variety of social media grow and change constantly. Examples include YouTube, Twitter, Facebook, Blip, LinkedIn, MySpace, StumbleUpon, Digg, Squidoo, Del.icio.us, WordPress, Blogger, and a host of social-bookmarking, free blogging, and related sites new and old.

social media management the art, now becoming a profession, of controlling branding and message in social media either for an individual or for a group or business. Social media management is essential in today’s Internet business climate. It can also be important to individuals seeking employment or entrance into exclusive colleges or private schools.

universal resource locator (coming soon)

URL (coming soon)

web host (coming soon)

WordPress an open source (free) content management system, usually used for blogs, that can also be used for membership sites and forums. Also, the organization that develops and distributes the WordPress software, WordPress.org, and operates a site that hosts free blogs, WordPress.com.


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